Ebooks are becoming a fantastic method of promoting websites and retaining visitors and Michael Southon discusses the pros and cons of publishing ebooks using the most popular formats.
If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?
PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.
Exe, which stands for ‘executable’, is the extension for files created by eBook compilers.
PDF is widely considered to be the ‘industry standard’ for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files:
But exe files do have some advantages over PDF files. Until recently, one of the most important of these was price - most eBook compilers are a fraction of the cost of Adobe Acrobat.
However, a number of PDF creators have recently appeared on the market with price tags similar to those of eBook compilers. Here are some of them:
Another advantage of exe files over PDF is the rebranding feature. The following eBook compilers all have a built-in rebranding function:
If you use free eBooks as a viral marketing tool, rebranding is the key to success, because people are much more likely to promote your free eBook if they can customize it with their own affiliate links.
Michael Southon has been writing for the Internet for over 3 years. Join his 3 Day ‘Ezine Writers Email Course’ and discover the #1 Secret of Ezine Advertising: http://www.ezine-writer.com/email-course.html, firstname.lastname@example.org
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