Avg. Customer Review:

What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites-such as America Online, EBay, and GeoCities-develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding?

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Avg. Customer Review:

From an Amazon.com reviewer
"I've read many books regarding web design and writing for online media. This book combines some knowledge you'd get from The Chicago Manual of Style, with some of the web info you'd get from The Yale Web Style Guide. Great mix of both subjects, in a a format that makes for easy reading. You need this book if you're web mastering and writing the content for your site."

List Price: $16.95
Our Price: $11.86
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Avg. Customer Review:

From an Amazon.com reviewer
"Crawford Killian's book is packed with tips on how to structure information for a web page - how to format, how to edit for clarity and brevity - how to use navigation cues and hold reader interest. The section on grammar reviews the basics from a web perspective. He also covers persuasion, editing and marketing your writing, and offers lots of links to illustrate good writing."