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Professional Website Marketing Strategies
KISS Marketing - the Basics
6th February 2002
Regardless of whether your business is a small Mom & Pop type atmosphere or a larger than life organization, your approaches and strategies must be of the highest caliber to reach your target audience. Professionalism is the key!
Often there is a trial and error period in finding the perfect path to follow or the ideal strategy for your particular product or service. Critically important is presenting your product or service in a way that conveys a message of professionalism and credibility.
It has long been a fundamental business principle that if your product is of the highest quality, easy to acquire and less costly to the consumer, that they will "beat a path to your door". For the most part that may be true but there are a few other considerations that are critical to the success of your business. While there are countless methods and approaches that you can take in reaching your goals, my experience has shown that the very first thing to consider is that all your presentation materials should be of the highest caliber. That doesn’t mean they have to be expensive, but be aware that you represent yourself every time you pass out a business card or write a letter to a potential customer. Therefore you are always marketing yourself. Be sure that the tools you use are professionally and skillfully prepared. Opportunities for the growth of your company are enormous but can potentially be expensive. Therefore the following are just a few ways you may consider for marketing your product or service that are the least expensive and often the most effective in reaching your target audience.
1. Prepare a good press release.
2. Write articles about your area of expertise;
3. Include a good bio on your web site.
4. If it means paying a little bit more...
5. Introduce yourself via e-mail.
To encapsulate, it is unmistakable that the marketing approaches and strategies available are extensive but in order that you attract the target market you’re eager to draw to your site, you must maintain a competitive edge by choosing professionalism. Above all, be sure to provide an enhanced level of customer-oriented service. Nothing draws clients to your business more effectively than providing the most advanced and best possible customer service. If you wish to position yourself in the forefront, the primary key in getting a positive reception to your product or service is through providing flawless customer service.
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